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Credit / Debit Card Processing
Logic Tools is fully certified to process the new EMV (Europay, Master Card, Visa Int'l) chip based cards and can interface with almost any processor. The process is fully embedded within Logic Tools and automatically activates the card processing device whenever necessary. Call us for more details.
If your small business isn't yet prepared for the EMV liability shift you're not alone. No matter where you stand as a small business, here are some things you need to know about EMV.
In a nutshell, liability for transactions not processed thru a validated EMV system shift from the Bank, or card processor, to the retailer (YOU) as of 1 October 2015.
The EMV Chip Specifications are designed to significantly improve the security for face-to-face payment transactions by providing features for reducing the fraud that result from counterfeit and lost and stolen cards. The features that are defined within the EMV Chip Specifications that enable this are as follows:
1. Authentication of the chip card to verify that the card is genuine so as to protect against counterfeit fraud for both online authorised and offline transactions.
2. Risk management parameters to define the conditions under which the issuer will permit the transaction to be conducted offline and the conditions that force transactions online for authorisation, such as if offline limits have been exceeded.
3. Digitally signing payment data for transaction integrity.
4. More robust cardholder verification methods to protect against lost and stolen card fraud.
EMV Isn't Just a Solution for Large Retailers
The most recent edition of the National Small Business Association's technology survey shows that almost half of survey participants had been targeted by hackers. The average cost of damage control for those small businesses was $8,700. Bigger businesses might make headlines when a breach occurs, but that doesn't mean they're the only companies cyber criminals are after, and it certainly doesn't mean they're the only retailers that should upgrade to EMV.
You Should Be Ready for Some Changes at the Checkout
When it comes to processing EMV transactions, cashiers should be prepared to answer some common customer questions and recognize when a shopper is paying with a chip card. The most obvious change is the need to dip a card into a slot at the bottom of the payment terminal, not swipe it. Another thing to note: Processing EMV transactions takes a few seconds longer than purchases via magnetic stripe. Cashiers should be ready for questions about this extra time and ensure customers that this new, more secure payment method is worth the wait.
Being EMV-Ready Can Also Mean Being Mobile-Ready
Adding new technology to your retail repertoire might feel like a big undertaking for small business owners, but EMV presents an opportunity to get even more out of that upgrade decision. Retailers that switch to an EMV-ready terminal that also accepts NFC payments like Android Pay and Apple Pay. These "tap to pay" platforms are growing in popularity, and a recent report from Deloitte predicts in-store mobile payment usage will increase by 100 times by the end of 2015. If you're not convinced of the EMV benefits just yet, upgrade for the benefits of accepting mobile payments. Consider the extra peace of mind each time a customer dips their card instead of swiping it to be a bonus.